FREE DOWNLOAD:
The Perfect Follow-Up for Painting Contractors 👇
Convert More Leads Into APPOINTMENTS 📈
Do you track your set rate? The industry average is between 50-70%.
If you fall below this range, you customer journey is leaving opportunities on the table!
Submit the form below and we'll send The Perfect Follow-Up SOP directly to your inbox!
No strings attached.
We will not SPAM you! Your information is safe with us.
All Multi-Seven-Figure Painting Companies have one thing in common...
They meet their prospects when they're ready to talk!
Not all leads are created equal. Your sales process MUST nurture prospects to capture buyer intent.
Start an authentic, one-way conversation to convert more leads into appointments.
This document includes:
Set rate is a simple calculation: Leads / Appointments = Set Rate
Your average set rate will vary by marketing channel. For instance, referrals, WoM, and repeat business will always be higher than paid channels.
This is the single biggest lever you can pull to increase the number of "at-bats" (appointments) for your sales team.
This mindset is NOT realistic, practical, or scalable.
Google "marketing funnel" to better understand your customer's decision-making process.
Prospects are not always ready to buy today, and due to the seasonality of this industry, it's critical that we target tomorrow's customers TODAY.
Most of these scripts can be automated with a robust CRM, but we recommend blocking out 20-30 minutes/day to execute this standard operating procedure.
